MEET JAMES MAXWELL
We are James Maxwell – a full service social media marketing, event production and strategy consulting firm focused on providing brands with the knowledge and exposure needed to properly engage with today's global multicultural consumer. Through the strategic creation and distribution of relatable content, James Maxwell strives to foster a genuine and lasting relationship between brands and young multicultural consumers.
WHY MULTICULTURAL CONSUMERS
As a new age firm, James Maxwell understands that the country is more diverse than ever before. With that, we understand that multicultural consumers, collectively, possess one of the strongest and most influential buying powers in the country today. According to Cheryl Pearson-McNeil, Vice President for Strategic Community Alliances and Consumer Engagement at research firm Nielsen, "Companies who aren’t addressing that issue now are going to find themselves a bit out of sorts when the minority become the majority." However, because of the thin line between authenticity and appropriation, companies have struggled to establish that genuine connection between brand and consumer. At James Maxwell, we understand what works and what doesn't work for multicultural communities. We are here to share our knowledge and expertise with brands so that they are able to successfully engage with these growing economic powerhouses.
SERVICES AND SPECIALTIES
Simply put, James Maxwell knows what content and which channels appeal most to the multicultural millennial. We use this knowledge and expertise as fuel for killer brand campaigns.